I recently gave a lecture on Social Media to medical student leaders at Indiana University. The experience energized me. It also promoted thought-provoking questions.
See on medcitynews.com
Have you ever considered about including a little bit more than just your articles?
I mean, what you say is important and everything. But think of if you added some great photos or video clips
to give your posts more, “pop”!
See on www.reviewzntips.com
How social media changed the way customers shop online… (How social media changed the way customers shop… http://t.co/bry6lly6MC)
If you are selling additional equipment in your #healthcare business have you considered all the #social media options?
See on www.scoop.it
Strategic thinking on Facebook is the difference between average and extra-ordinary. Most business pages focus on providing content, rather than commenting on other’s content or status updates. The simplest way to improve brand awareness or raise your business profile is to have your business name visible on related business’s comment’s stream.
Here is an example. Lets say you own a podiatry clinic and you are wanting to be noticed by the local sport’s club.
Step One. Do a search on Facebook to find their page and ‘Like’ it to ensure their status updates are visible to your stream.
Step Two. Whenever possible make a comment on their status updates which is positive, affirming and useful. It can be as simple as “well done” or “congratulations”.
Step Three. Wherever possible attach an image to your comment by clicking on the attach photo symbol. A Google images search will provide you with images related to whatever you are trying to express.
This simple tip is under-utilised. A side benefit is that with frequent interaction, the sports club will start to return the favour to your own page which improves engagement levels and adds credibility to your own page’s look. Try it today, and let me know how you get on!
Physiotherapy students to strike over added slots
In June, physiotherapists and physiotherapy students demonstrated outside the Education Ministry’s Jerusalem headquarters to protest the fact that they have difficulty finding work.
Ever been guilty of whinging about going to work everyday? Appreciating our job security as #physios is important. In Jerusalem, our colleagues cant find work.
See on www.jpost.com
You are here by formally invited to my upcoming Webinar “Social Media for Physios”. It will be part of The Australian Physiotherapy Association’s FREE member series of educational webinars on a diverse range of topics. OCTOBER 8th. Please don’t say I did not invite you! Join me if you can, it’s going to be FUN and INFORMATIVE.
According to a recent publication by RIGNITE.com,the key to successfully generating shares
(and hopefully going viral) on social media is to understand the reason why people hit that SHARE button! Apparently there are 7 major emotions which you should attempt to tap into…..
• MAKE PEOPLE SMILE (Humor)
• INFORM (Useful)
• SHOW OFF (First to know! FIRST!)
• JOLT (Shock Value)
• INSTIGATE (Controversy)
• CONFORM (Need to Belong)
• BECAUSE THEY HAVE TO OR ELSE (Fear)
So next time you are posting content on any of your profiles, take a moment to consider the wording. Does it appeal to any of these emotional triggers? Stay true to your brand and your voice, but give some thought to your audience and their reasons for following you.
I have decided to rename myself…. to! As mentioned in my last post, the art of leveraging social media is once again about building relationships. Doing business the old fashioned way… especially if your business is LOCAL.
Here is a strategy I am using with my clients now, and getting good results.
Step One – Define your target market. Male/Female, age, where do they live, what injuries do they have, what sporting or leisure clubs are they involved with, typical income, kids?, hobbies, etc
Step Two - Write down 3-5 business’s in your local region with whom you share a that same target market. Suggestions include – hairdressing salons, podiatrists, massage therapists, personal trainers, osteopaths, nutritionists, health food shops, etc
Step Three – Choose 3 key business’s with whom you would like to be associated with. Usually you share their style, their belief’s, their products or service are admired by you. If you share the same target market, then a strategic alliance will work.
Step Four – Make Contact and invite the business owner for a coffee (your shout!) or lunch if you are really trying to impress! (tax expense surely?). Over a leisurely meal explain that you have had an idea which may benefit their business and yours. Think about key benefits you could offer their clients if referred to you – ? discount, added bonus, free ebook, special appointment times, etc.Then have them do the same, ie, what could their business offer your clients. Agree to share business cards on your reception desks and agree to provide each other with content for social media channels.
Step Five – Repeat the process with two other business owners.
Step Six – Watch how your targeting strategic networking builds referrals to your business and enjoy your patients thanking you for the added benefits they receive when they visit other business’s.
The main requirement is a willingness on both sides to WORK TOGETHER. If you are in the enviable position of finding it hard to decide whom to form strategic relationships with, then let the decision be made by the size of their social networks. The larger their networks and the more frequent they post, the better for you!
I enjoy watching this strategy so much, that I have created a new service _ THE SOCIAL COLLABORATORS PACKAGE. My team will manage the sharing of content across several business’s networks to the advantage of all within the alliance. Minimum monthly fee of $175.00. Includes statistical reporting at the end of each month to the group, with individual business KPI’s.
Make contact today if you interested in chatting further about this concept.
I was in a furniture store the other day admiring their quality goods and reasonable prices. Would have stripped the place bare if freight wasn’t an issue, fortunately for my credit card it was. The charming store owner must have mistaken my age and struck up a conversation about “one direction” the boy band taking the world by storm. Now, I am at least 20 years past the typical age demographic of a “one direction” fan ….. so I was quiet flattered. When the band was interviewed on TV that night I decided I might take a little notice to see if they had anything intelligent to say.
And that’s when it happened. My Eureka moment. When one of the band members was asked about the reason for the group’s success he said ” as individual singers we are OK, but as a group we are truly awesome”. Now if that is not a metaphor for life I do not know what is? Lets apply that gold nugget to the man in the furniture store. He has a great shop, great product, fair price but unfortunately located in a suburb of average income earners with minimal disposable income. What is the solution? He needs to form a GROUP. Not a boy band, but a collective of business owners with similar target market. For example, he could approach the local builder, real estate agent, interior designer and painters, and form a strategic alliance. The builder could offer new owners a discount card at the furniture store, the real estate agent the same, the interior designer could be given exclusive rights to new stock, etc. As a group, and with a little thought, these owners could create a mutually beneficial partnership with each other, driving cross referrals.
So what has this got to do with Social Media? Well if I was that furniture shop owner, I would choose the real estate agent with the greatest number of followers across their social networks. Same with the builder, the interior designer and the painter. By accessing their existing platforms, you instantly have leveraged your VOICE and enlarged your TARGET MARKET. In this increasingly competitive world, your social platforms will open opportunities for joint ventures, cross referrals and added leverage. Your social platforms are an ASSET.
Moral of this blog – Do not continue aimlessly with NO DIRECTION, Take a leaf out of ONE DIRECTION’s book…. find the POWER IN GROUPS.