Do you want to increase your search rankings so that potential patients can find you?
Great, because a Google+ Page and profile could HELP….. if you optimize your page, profile and content. I know you are busy, so lets jump in.
#1: Optimizing Your Google+ Page for Search Ranking
The SEO title is the name of your Google+ business page (be sure you’re using your company name here). Avoid trying to stuff any keywords into the SEO title—it’s unprofessional and has little SEO value.
Custom Page URL
Google+ recently rolled out the Custom URL feature. This is great news for companies that want to include cleaner links in their marketing. Your new customized URL looks like this: https://plus.google.com/+YourCompanyName.
To set your custom Google+ page or profile URL:
- Go to your page or profile and click About.
- Scroll down to the Links box. You’ll see your existing Google+ page URL.
- Click on the link and Google+ asks you if you want to convert to a new custom Google+ page URL.
SEO Meta Description
The SEO meta description for your page combines your tagline and the first two sentences of your introduction. You only get 160 characters, so make them count. To edit your meta description or tagline, go to your Google+ business page and follow these instructions:
- Click the Manage This Page button at the top of the page.
- Click Edit Page on the section with your page name on it.
- Click Edit in the Story section on the next page.
- Make your changes and click Save.
It’s smart to include one or two of your target SEO keywords in your description, for example – Location and profession eg. Mackay Physiotherapy
Google+ authorship is an important ranking factor and one that you may not know about. Authorship tags each piece of content you create and lets Google know you created it. Better still, if you have a chosen Niche within your therapy field, this is the way to attach those keywords to your name.
This is the ticket to attracting the Patients you LOVE treating. Write about your favourite injuries, tell everyone what you do differently, how effective you are and how they can find you.
Without Google+ authorship, you’re losing potential link juice and SEO. Eric Schmidt, author of The New Digital Age, says, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification…”
There are two ways to set up Google+ authorship to “claim” your own niche content:
- If you have an email address that matches your domain (i.e., john@yourURL.com), you can go to the Google+ Authorship page and simply enter your email address to complete the process.
- If you don’t have an email address that matches your domain, then you’ll have to include a Google+ link to your profile in the author bio of any site you write for. You’ll use this format: <a href=“[profile_url]?rel=author”>Google</a>
If you need more help, Google has provided a more detailed guide in the Support section of Google Webmaster Tools.
#2: Posting Content
Once you’ve optimized your Google+ page and profile and correctly set up authorship, you’re ready to start posting content. This is the quickest and easiest way to build a solid following on Google+ because at the end of the day, content is still king.
When posting content to your Google+ profile or page, follow these guidelines:
- Share a summary of the content you’re linking to. Don’t go overboard; short and simple are fine.
- Don’t include the link in the Summary box. Instead, put the link in the Link Attachment area so you’ll get the SEO benefit of a DoFollow link.
- Share the content with any of your existing circles.
- Check the box that allows you to email your Google+ update to your circles, if you think this is something a specific Circle in your audience will enjoy.
#3: Connecting the Dots
Now it’s time to pull all of your efforts together and start tracking your results. You can track every piece of Google+ content you distribute or just a chosen few.
Tracking the content you share on Google+ allows you to correlate SEO gains and ranking increases against Google +1s and other social signals. An easy way to keep an eye on what’s working and what’s not is to assign each Google+ link a custom URL, then review its stats weekly in Google Analytics. (use Google URL Builder)
The message is, with so many changes in the Google search algorithm, it’s important to keep up with what matters—and right now, Google+ matters. Taking the time to optimize your page and profile, share interesting content and track your efforts puts you on the path to higher SEO rankings, which makes it EASIER for your Patients to FIND YOU.
What do you think? Have you seen value from your company’s Google+ page? Share your experience in the comments!