3 Ways to Use Google+ so Patients can FIND YOU

Do you want to increase your search rankings so that potential patients can find you?

Great, because a Google+ Page and profile could HELP….. if you optimize your page, profile and content. I know you are busy, so lets jump in.

#1: Optimizing Your Google+ Page for Search Ranking

SEO Title

The SEO title is the name of your Google+ business page (be sure you’re using your company name here). Avoid trying to stuff any keywords into the SEO title—it’s unprofessional and has little SEO value.

Custom Page URL

Google+ recently rolled out the Custom URL feature. This is great news for companies that want to include cleaner links in their marketing. Your new customized URL looks like this: https://plus.google.com/+YourCompanyName.

To set your custom Google+ page or profile URL:

  • Go to your page or profile and click About.
  • Scroll down to the Links box. You’ll see your existing Google+ page URL.
  • Click on the link and Google+ asks you if you want to convert to a new custom Google+ page URL.

SEO Meta Description

The SEO meta description for your page combines your tagline and the first two sentences of your introduction. You only get 160 characters, so make them count. To edit your meta description or tagline, go to your Google+ business page and follow these instructions:

  • Click the Manage This Page button at the top of the page.
  • Click Edit Page on the section with your page name on it.
  • Click Edit in the Story section on the next page.
  • Make your changes and click Save.

It’s smart to include one or two of your target SEO keywords in your description, for example – Location and profession eg. Mackay Physiotherapy

Google+ Authorship

Google+ authorship is an important ranking factor and one that you may not know about. Authorship tags each piece of content you create and lets Google know you created it. Better still, if you have a chosen Niche within your therapy field, this is the way to attach those keywords to your name.

This is the ticket to attracting the Patients you LOVE treating. Write about your favourite injuries, tell everyone what you do differently, how effective you are and how they can find you.

Without Google+ authorship, you’re losing potential link juice and SEO. Eric Schmidt, author of The New Digital Age, says, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification…”

There are two ways to set up Google+ authorship to “claim” your own niche content:

  • If you have an email address that matches your domain (i.e., john@yourURL.com), you can go to the Google+ Authorship page and simply enter your email address to complete the process.
  • If you don’t have an email address that matches your domain, then you’ll have to include a Google+ link to your profile in the author bio of any site you write for. You’ll use this format: <a href=“[profile_url]?rel=author”>Google</a>

If you need more help, Google has provided a more detailed guide in the Support section of Google Webmaster Tools.

#2: Posting Content

Once you’ve optimized your Google+ page and profile and correctly set up authorship, you’re ready to start posting content. This is the quickest and easiest way to build a solid following on Google+ because at the end of the day, content is still king.

google plus post anatomoyThe Anatomy of A Perfect Google+ Post. Image source: Dustn.tv.

When posting content to your Google+ profile or page, follow these guidelines:

  • Share a summary of the content you’re linking to. Don’t go overboard; short and simple are fine.
  • Don’t include the link in the Summary box. Instead, put the link in the Link Attachment area so you’ll get the SEO benefit of a DoFollow link.
  • Share the content with any of your existing circles.
  • Check the box that allows you to email your Google+ update to your circles, if you think this is something a specific Circle in your audience will enjoy.

#3: Connecting the Dots

Now it’s time to pull all of your efforts together and start tracking your results. You can track every piece of Google+ content you distribute or just a chosen few.

Tracking the content you share on Google+ allows you to correlate SEO gains and ranking increases against Google +1s and other social signals. An easy way to keep an eye on what’s working and what’s not is to assign each Google+ link a custom URL, then review its stats weekly in Google Analytics. (use Google URL Builder)

The message is, with so many changes in the Google search algorithm, it’s important to keep up with what matters—and right now, Google+ matters. Taking the time to optimize your page and profile, share interesting content and track your efforts puts you on the path to higher SEO rankings, which makes it EASIER for your Patients to FIND YOU.

What do you think? Have you seen value from your company’s Google+ page? Share your experience in the comments!

Social Media: A Patient’s Information Tool of Choice

See on Scoop.itSocial media for healthcare pros

Most patients and healthcare consumers prefer using social media to look for information relating to their health and medical care. Take a peek at why social media is an emerging trend that you can utilize to boost your online medical and dental practice marketing efforts.

According to the digital marketing agency FathomDelivers.com, around 40 percent of consumers comb through Facebook, Twitter, Yelp, Healthgrades and other social networking platforms to find healthcare reviews. When browsing for medical information, patients prefer websites such as YouTube, Twitter and Facebook. About 25 percent of these healthcare consumers have shared health-related information on these social media websites. Moreover, roughly 41 percent of people admitted social media plays a significant role in choosing their healthcare provider.

For medical, dental and other healthcare practitioners, social media is your friend; your ally. Use it to gain valuable access to the lives of people seeking care. Social media can also be used to increase your practice’s awareness, improve patient engagement, manage your online reputation and augment your practice’s marketing and advertising efforts.

Connecting Lives

Social media is a great platform for interacting with and educating healthcare consumers on matters relating to treatment and care. As a healthcare provider, you can also provide expert support through online conversations with your patients experiencing certain health conditions. But make sure you don’t discuss any private patient information.

Increase Practice Awareness and Patient Engagement

Do you want to spread the word about your practice? Do it through social media. According to SocialBakers.com, Facebook has about 1.15 billion users. On the other hand Twitter has around a half–billion users. With these websites’ massive reach, along with today’s prevalent use of mobile devices and smartphones, you are sure to engage your patients where they hang out.

Nurture Your Reputation

Since everything is accessible through the Internet, you, as a healthcare practitioner, should be mindful about how online healthcare consumers perceive you and your practice. You can use various social media platforms like Yelp, Healthgrades and Vitals to manage your online reputation and improve online users’ impression of you and your practice.

At a time when people turn to online resources like Facebook, Twitter and YouTube to look for everything they need, concentrating your practice marketing efforts through social media is a smart, practical move.


See on nsihealthcarerecruiter.com

Social media health check: Is your strategy on life support?

See on Scoop.itSocial media for physiotherapists

It’s time to zero in on your social media strategy and determine if you’re having an identity crisis (online, of course). Do you think your digital strategy is healthy or lingering on life support?

 

Your messaging must be: 

CohesiveIntegratedConsistent

 

The Big Picture

Keep in mind that strategy is the big picture and tactics are the everyday activities to help you achieve success in your big picture (vision).

Do you have a written vision of what you want to achieve and why it’s important to you?

This is not about money. It’s about doing work and providing products and services that you are genuinely passionate about. Don’t panic; you won’t need a 63-page business plan. A few lines can provide clarity and a foundation for our next steps.

Does your staff know your vision? Are they enthusiastic and fully committed to it? Do they use the same verbiage and language in describing the company as the CEO?

Have you identified your niche, ideal client, and target market?  Do you know their specific challenges, needs, and problems AND how your company can solve them? Which Twitter chats and LinkedIn groups are decision makers involved with? What’s your message to them? If you are a B2B company, you must focus on what your customer’s customer needs.

Think of your marketing like this: Your prospect and/or client has pain (problem) and you have the medicine (expertise) to ease their discomfort. Focus on the results you get for people, not the title on your business card.

Let the Journey Begin

To create a cohesive, integrated, and consistent strategy, the place to begin is with your website. This is the hub of your identity and activities.

The goal is to use various social and traditional communications to lead people to your site. Once there, you want to keep visitors interested and engaged with valuable information and a clear call to action. Be sure your site is easy to navigate. Simplicity is a good thing.

What do you want visitors to do? Sign up for something, watch a video, subscribe to a newsletter or download a free e-book?

Keep a watchful eye on Google Analytics to see the bounce rate, time spent on the site, and other important metrics. Your focus should be on list building and your sales funnel (monetization).

Another critical part of your online presence and website is the title tag. That’s the short phrase or descriptor with keywords at the top of your site. This phrase can help you hyper-focus on your services.  These few words directly impact search engine optimization and rankings.

This point may seem obvious, but be sure to have a professionally designed logo, color scheme, and visuals that communicate the heart of your company. The tone and feel are important.

Your 11-point-Checklist

Your blog. Like your website, your blog must be current, offer sound advice, and be written in a casual voice. How often do you post? How do you decide on content and frequency? Hint: It goes back to the challenges of your niche market. Does more than one person post? Is the voice of your blog in harmony with your main messaging? Who are your readers and why have they chosen your site over millions of others?  Your e-zine or newsletter. Does your newsletter include the title tag from your site? Encourage people to connect online by listing your social links and URL.Your videos. Do you have an opening and closing slide with your company name and/or logo? Is your website woven into the text so the speaker can subtly promote it as a resource?Your e-mail marketing. Does the same common attitude of helping people shine through? Don’t sell; build relationships with your target market. Use your title tag descriptor, and forget the jargon, rhetoric, and BS.Your social profiles. Do your profiles on LinkedIn, Facebook, Twitter, and your other channels have (nearly) identical language that’s crystal clear in describing how you help people?Your business cards. Are business cards are a thing of the past?  I don’t think so, but not everyone agrees.  If you have cards, do you have one or two social links listed? Do you really need your fax number or is it obsolete?  Your logo and consistent punchy phrase of how you solve problems and get results is what people are looking for. Clear, uncluttered, visually pleasing. Dump the cutesy titles; focus on the prospect/client.Your e-mail signature line. This is an area that tends to be forgotten. Your social links, website, and anything that separates you from others should be included. Use live links as well. Remember, the goal is to get people back to your site or profile.Your “about us” page. These pages tend to be static, but if you update them periodically with staff changes, awards, accomplishments, and links to new testimonials, it can be compelling for visitors to stay on your site and poke around.Your Pinterest boards. Is it absolutely clear from your visuals and pictures the field/industry you’re in? Is your profile congruent with your bio, title tag, e-mail marketing, and blog?Your bio line. Do you have two versions (long and short) that are used at the end of your bylined articles, white papers, and case studies?  Your traditional print marketing pieces. Many industries find success in mailers, print advertising, and other traditional marketing channels. Do these pieces have that thread of consistency and clarity that are congruent will all of the above? Is your message, clear, concise, compelling, and visually appealing? Does your contact information and call to action stand out?

 


See on www.getinfrontcommunications.com

Raise your VISIBILITY on Facebook : Simple Tip

Strategic thinking on Facebook is the difference between average and extra-ordinary. Most business pages focus on providing content, rather than commenting on other’s content or status updates. The simplest way to improve brand awareness or raise your business profile is to have your business name visible on related business’s comment’s stream.

Here is an example. Lets say you own a podiatry clinic and you are wanting to be noticed by the local sport’s club.

Step One. Do a search on Facebook to find their page and ‘Like’ it to ensure their status updates are visible to your stream.

Step Two. Whenever possible make a comment on their status updates which is positive, affirming and useful. It can be as simple as “well done” or “congratulations”.

Step Three. Wherever possible attach an image to your comment by clicking on the attach photo symbol. A Google images search will provide you with images related to whatever you are trying to express.

This simple tip is under-utilised. A side benefit is that with frequent interaction, the sports club will start to return the favour to your own page which improves engagement levels and adds credibility to your own page’s look. Try it today, and let me know how you get on!

Raise your VISIBILITY

 

 

 

Physiotherapy students to strike over added slots – Jerusalem Post

See on Scoop.itSocial media for healthcare pros


Physiotherapy students to strike over added slots
Jerusalem Post
In June, physiotherapists and physiotherapy students demonstrated outside the Education Ministry’s Jerusalem headquarters to protest the fact that they have difficulty finding work.


TheSocialPhysio‘s insight:

Ever been guilty of whinging about going to work everyday? Appreciating our job security as #physios is important. In Jerusalem, our colleagues cant find work.


See on www.jpost.com

WEBINAR ALERT Take Cover

image

You are here by formally invited to my upcoming Webinar “Social Media for Physios”. It will be part of The Australian Physiotherapy Association’s FREE member series of educational webinars on a diverse range of topics. OCTOBER 8th. Please don’t say I did not invite you! Join me if you can, it’s going to be FUN and INFORMATIVE.